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People had never seen people like and their attitudes were so refreshing and their music was so amazing, it was like a lightning bolt. We always say it was like when The Beatles came to America. But at the time when he was introduced in 1962, that’s not how things were. And people now take him for granted a little bit in that he’s very relatable and he’s very human. Line them up! I think the thought that was put into him is phenomenal. I feel he is not only the greatest Marvel character, I think he’s the greatest superhero from any company - and to me, I think he’s the greatest character in all of fiction.” If that red brick is on it then it’s got to be great. For us that applies to everything Marvel does, whether it’s comics or video games.

And that agreement means it has to be great. You may be like, I don’t know what Black Panther is but it’s a Marvel Studios movie so it’s going to be great and I’m going to go see it. When you see that red Marvel brick on a game we want it to mean the same thing it does when you see it on a movie poster or on a comic book. It was a shift in attitude at Marvel games - let’s be a leader. So part of it is, do we all have cool jobs? Yes! Are we working on an amazing game that people would die to make? Yes! Oh my gosh, we’d better not mess up! We’d better make this awesome!” “But I feel we, the whole team - us, Marvel games Insomniac, Sony - in making Marvel Spider-Man, we’ve also taken on that great Spider-Man mantra: with great power must come great responsibility. I get to come in and talk about Spider-Man all day.

“Well thank you! When I drive in to work each morning I try to take a moment where I think, oh my gosh! I’m still doing it, I’m still at Marvel, I get to work on characters I love, and now I get to work on video games, and it’s a new era, and we’re working with the best partners. He’s not wrong.Įxecutive Creative Director at Marvel in charge of video games - Bill, your job sounds pretty cool.

“Bill can tell a tale…” says Insomniac Games’ Bryan Intihar affectionately when recalling their first conversation. He’s also not backward in coming forward. A 20-year Marvel staffer currently working as Executive Creative Director on Sony’s PS4 exclusive Spider-Man game, Bill Rosemann is such an effusive evangelist for his company and the character you can imagine Stan Lee ringing up him for advice.

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